Ander

Missouri Brewpub reageer op Starbucks 'Cease and Desist


Eienaar stuur 'n snaakse reaksie aan die koffiemaguls

Starbucks beweer sy reg op die naam 'Frappuccino'.

Toe Exit 6 Pub and Brewery, 'n watergat in Cottleville, Mo., 'n ophou en ophou brief van Starbucks ontvang, moes eienaar Jeff Britton lag. Volgens KSDK.com, het die eienaar die kennisgewing ontvang vir die brou van die bier wat voorheen bekend was as "Frappicino Beer". In die brief waarop die brouery geplaas is Facebook, het 'n verteenwoordiger van die maatskappy gesê:

"[Die naam] sal waarskynlik verwarring, foute of misleiding veroorsaak onder kliënte, wat verkeerdelik kan glo dat afrit 6 of hierdie bierproduk verbonde is aan of gelisensieer is deur Starbucks Coffee Co., indien nie."

Britton het na bewering gesê dat hy natuurlik die naam verstaan ​​en onmiddellik na 'The F Word' -bier verander het, maar die geleentheid vir 'n sprankelende reaksie nie laat verbygaan nie. Die eienaar hierdie foto geplaas van 'n tjek van $ 6 betaal op bestelling van Starbucks vir hul griewe. Sedert die 'slegte' pers het die mikrobrouery 'n toename in besigheids- en plaaslike ondersteuning ondervind. Met geen begeerte om teen die groot pakke by Starbucks te gaan nie, gaan hierdie brouery nog steeds mee werk Van Buskirk se sjokoladestafie gelukkig onder die nuwe naam vir hul omstrede koffiebrouwsel.


Starbucks Cease-and-Desist teikens 'Frappicino' bier

Die koffiereus Starbucks verbrand nou wettige kalorieë en stuur ophou briewe na 'n kroeg wat 'n "Frappicino" bier bedien.

The Exit 6 Pub and Brewery, geleë in die voorstad St. Louis in Cottleville, reageer op Starbucks se brief met 'n tong-in-die-kies-boodskap en verklaar dat hulle die bier wat beledig het, die 'F Word' hernoem het, berig Slate.

Alhoewel daar geen regsgeding is nie, wat moet eienaars van klein sakeondernemings hulself beskerm teen die bespiering van handelsmerke?

Brouery gee 'F Word' aan Starbucks

Starbucks het hierdie ophou-en-stop-brief van 9 Desember 2013 gestuur waarin hy eis dat eienaar van Exit 6, Jeff Britton, ophou om die naam "Frappicino" saam met sy bier te gebruik en enige verwysings daarna van verwante webwerwe verwyder.

Britton het geantwoord deur sy eie brief te stuur en die advokaat van Starbucks in kennis gestel dat altesaam drie kliënte by Exit 6 'Frappicinos' bestel het en dat die personeel 'slegte mense' gevoel het. Britton het ook sarkasties belowe om die produksie van die kroeg se "Starbuck-McDonalds-Coca Cola-Marlboro Honey Lager" te stop.

Aan die een kant is die versoek van Starbucks redelik belaglik. Daar is bykans geen manier dat sy handelsmerk iemand by afrit 6 verwar het om te glo dat Starbucks met die brouery verband hou nie. Minimaal soortgelyke dinge soos die "Frappicino" -bier en "Frappuccino" -koffie is nie 'n suksesvolle handelsmerk nie.

Aan die ander kant het afrit 6 waarskynlik bedoel om iets soos koffie met die naam "Frappicino" op te roep vir 'n "stewige bier"-'n styl wat gereeld notas bevat soos koffie of sjokolade.

Hoe kan u onderneming handelsmerkprobleme vermy?

Besigheidseienaars soos Britton is dalk tereg opgewonde oor Starbucks se poging om sy handelsmerk af te dwing op 'n klein brouery wat tot dusver buite die kompetisie met die koffiereus was, maar die onderneming self is nie onberispelik nie.

Alhoewel dit waarskynlik nie 'n oortreding is om 'n naam te gebruik wat naby aan iets soos 'Frappuccino' is nie, moet u daarna streef om u produkname kenmerkend te maak. Probeer om jou merk te maak:

  • Uniek/willekeurig. 'N Goeie voorbeeld is die gebruik van 'n saamgestelde woord soos' Tetris '.
  • Suggestief. Britton se gebruik van "Frappuccino" dui op koffie, net soos die naam "Morning Brew Stout" sou wees.
  • Beskrywend. Om 'n bier 'Exit 6 Coffee Porter' te noem, sal redelik lam wees, maar dit sal dit steeds 'n kenmerkende handelsmerk maak, aangesien dit die bron daarvan identifiseer.

Eienaars van klein sakeondernemings hoef nie eers die handelsmerk te registreer om dit afdwingbaar te maak nie, net om dit op produkte te gebruik, is voldoende. Raadpleeg 'n ervare handelsmerkadvokaat naby u vir meer inligting oor handelsmerkkwessies.


Brouer byt terug by Starbucks oor Frappuccino C&D

Wat moet 'n mikrobrouery doen as hulle 'n einde maak aan een van die grootste koffiekettings in die land? Uitgang 6 Pub and Brewery buite St. Louis was gelukkig besig om sy te brou Frappicino bier [sic] toe eienaar Jeff Britton 'n C & ampD ontvang van internasionale koffiebees Starbucks vra hom om op te hou om die naam te gebruik. (Starbucks het 'n handelsmerk op hul Frappuccino -dranknaam.) Dit wys dat Starbucks uitgang 6 ontdek het danksy die bier -app Untappd, wat toon dat slegs drie gebruikers hul Frappicino -bier geneem het.

Skryf Starbucks 'n tjek van $ 6 ("teen die regskoste"), het Britton geantwoord dat "ons nooit gedink het dat ons bier drinkende kliënte sou gedink het dat die alkoholiese drank wat uit die kraan kom eintlik koffie uit een van die baie, baie, baie winkels 'n paar blokke verder geleë. "Die brouery het sedertdien die naam van die bier verander na"Die F -woord"nadat Britton in sy antwoord die alternatiewe" Phrappaccino "voorgestel het. Boonop het Britton belowe om" produksie van ons 'te stopStarbuck-McDonalds-Coca Cola-Marlboro-heuningpier'uit vrees vir verdere gevolge.' Die volledige reaksie van Britton, wat hy op die Facebook -blad van die brouery geplaas het, sowel as die oorspronklike C & ampD en 'n plaaslike nuusberig, is hieronder.


Starbucks gaan na die kroeg vir 'Frappicino -bier en'#8217 -kroeg stuur 'n snaakse reaksie van $ 6

U het waarskynlik hierdie een al gehoor: Klein outjie kom te naby aan 'n handelsmerk van 'n groot onderneming. Groot maatskappy bedreig regstappe. Die outjie steek terug.

Maar het u die een gehoor waar die eienaar van die klein onderneming reageer op 'n ophou -en -bevel van Starbucks met 'n satiriese brief en 'n tjek van $ 6?

Ter sprake: 'n handwerkbier genaamd "Frappicino."

Maar ons loop onsself vooruit. Kom ons begin by die begin.

Jeff Briton besit die Exit 6 Pub and Brewery in Cottleville, Missouri. Hy het twee en 'n half jaar. Die plek is eintlik nie 'n luukse gastro -kroeg nie; dit het eintlik nie eens 'n kombuis nie.

Dit doen een ding en doen dit goed: bedien sewe dae per week handwerkbier, vanaf 16:00

'N Bier word gebore

Verlede Januarie het Brit twee van sy skeppings saamgevoeg: 'n Vanilla crème en 'n sjokolade koffiebier.

Die resultaat het volgens 'n kliënt baie gelyk aan 'n sekere gemengde koffie -ysdrank wat op die meer as 5,500 Starbucks -lokasies wêreldwyd bedien word.

Die kliënt het oor die skepping op 'n bierwebwerf, Un Tapped, geskryf en dit '' Frappicino 'genoem - 'n brief van die handelsmerk van Starbucks.

Stop en ophou

Verlede week het Brit 'n brief van Starbucks se prokureurs ontvang waarin hy gevra is om op te hou om die naam te gebruik.

"Die FRAPPICINO -punt verskil slegs met die letter van die FRAPPUCCINO -merk van Starbucks Coffee Co.", en is foneties identies.

Die gebruik van die naam van die kroeg sou 'verwarring' onder kopers veroorsaak, het hy bygevoeg.

Die boodskap was duidelik: jy het ons handelsmerk oortree. Stop.

Maar in die swart -en -wit legalese het Brit 'n kans gesien.

'Hierdie groot prokureursfirma stuur hierdie brief vir my,' het Briton Maandagaand aan CNN gesê. 'Hoeveel ure moes die advokaat spandeer om dit uit te stuur?'

Briton sê dat hy reken dat Starbucks meer betaalbare ure in die regsfirma spandeer het as wat hy gedurende die hele Desembermaand gemaak het.

Met ander woorde, Brit voel dat hy moet reageer.

'Ons is swak spelers'

Sy antwoord aan die prokureur gerig en “mnr. Bucks, 'verwys hy na die gewraakte drank en handelsmerk as' The F Word 'om verdere litigasie -risiko te voorkom.

'Dit het onlangs onder die Exit 6 Pub en Brewerys se aandag gekom dat daar drie inskrywings by die bier was met 'n baie soortgelyke naam as die' F Word '. Ongelukkig was dit net dieselfde as die F -woord, want ons wou dit dieselfde noem. Gelukkig vir ons, ons is swak spelers. ”

'Ons voel net vreeslik om 'n bier die F -woord te noem,' het die brief verder gegaan. 'Ons is slegte mense. Ons voel skaam. ”

En terwyl Brit geskryf het dat hy sou ophou om die bier 'The F Word' te noem, wou hy ook vir Bucks verseker dat hy en sy kliënte geen kwaad beteken nie.

'Ek dink dat daar 'n Starbucks op elke hoek van elke blok in elke stad is, dat sommige mense miskien dink dat hulle 'n Starbucks by 'n plaaslike kroeg kan kry,' het hy geskryf. 'Dit was dus ons fout.'

Kontroleer in die pos

Brit het gesê hy wil regmaak.

In 'n poging om 'in 'n goeie posisie' te bly, het hy 'n tjek ingesluit vir die 'volle wins' uit die verkoop van die oortredende brouery.

Totale aantal biere verkoop: drie. Die tjek aan Starbucks: $ 6.

Mense hou van stories oor klein ouens wat met groot sakke teen korporasies staan. En binnekort het die verhaal van Briton oral in die gewone media gespat.

'Selfs iemand wat baie dronk is, moet nie vind dat koffie en bier verwarrend dieselfde is nie,' het Mike Sandburg op die kroeg se Facebook -blad geskryf.

Mindy Schildroth het bygevoeg: 'Ek dink u moet u volgende bier ses dollar noem!'

En Martin Lawler het gesê hy vlieg uit Oakhurst, Kalifornië, net om die bier te bestel. "En ek hou nie van stoute nie !!"

Die versoek was 'respekvol'

Laurel Harper, 'n bestuurder vir Starbucks -kommunikasie, het aan CNN gesê die versoek wat haar onderneming aan Briton gestuur het, was 'respekvol'.

"Net soos baie ander ondernemings, vereis handelsmerkwetgewing dat alle ondernemings, insluitend Starbucks, sy handelsmerk konsekwent moet beskerm," het sy per e-pos gesê. "Ons verkies altyd om informele en vriendskaplike geskille oor handelsmerke op te los, en ons waardeer Exit 6 Pub en Brewery wat ons versoek respekteer om verwarring tussen kliënte te voorkom."

Harper het aan CNN gesê sy het nie gehoor van Brit se tjek nie. Sy het gesê Starbucks sal dit nie inbetaal nie.

Die ervaring het die Brit daartoe gelei om op te hou om nog 'n bier te produseer, en die tong is stewig in die wang geplant:

Die "Starbuck-McDonalds-Coca Cola-Marlboro Honey Lager."

Die-CNN-draad
™ en amp © 2013 Cable News Network, Inc., 'n Time Warner Company. Alle regte voorbehou.


Missouri-kroeg kry ophou-en-stop-bestelling van Starbucks, reageer met 'n skreeusnaakse brief en 'n tjek van $ 6

Starbucks is bekend daarvoor dat sy aggressief ag slaan op klein ondernemings wat blykbaar inbreuk maak op sy handelsmerkregte.

Dit was dus geen verrassing dat 'n piepklein brouwkop in Missouri 'n ophou-en-stop-brief van die koffieketting gekry het nadat hy 'n bier met die naam "Frappicino" begin verkoop het nie.

Maar anders as ander besighede wat stilweg aan die eise van die koffiereus voldoen het, het Jeff Britton, eienaar van Exit 6 Pub and Brewery in Cottleville, geantwoord met 'n sarkastiese brief en 'n tjek van $ 6, wat volgens hom sy totale wins was uit die verkoop van drie pint van die bier. Hy het die briewe op Facebook geplaas.

Britton het sy antwoord aan 'n prokureur van Starbucks en 'Mr Bucks' gerig en herhaaldelik na die bier as die 'F -woord' verwys om 'die risiko van verdere regsgedinge' te vermy.

'Ek wil hê dat beide [prokureur Anessa] Owen Kramer en mnr. Bucks verseker dat ons geen bedrog, verwarring of bedrog in die benaming van die bier F Word bedoel nie,' het Britton geskryf. "Ons het nooit gedink dat ons kliënte wat bier drink, sou gedink het dat die alkoholiese drank wat uit die kraan kom eintlik koffie uit een van die vele winkels was wat 'n paar strate verder geleë was nie. Ek vermoed dat daar 'n Starbucks is Op elke hoek van elke blok in elke stad dink sommige mense dat hulle 'n Starbucks by 'n plaaslike kroeg kan kry. Dit was dus ons fout. "

Britton vervolg: "Ons belowe ook om die produksie van ons 'Starbuck-McDonalds-Coca Cola-Marlboro Honey Lager' te stop uit vrees vir verdere gevolge."

Hy het daarop aangedring dat Starbucks sy tjek van $ 6 toepas "ten opsigte van die regskoste wat mev. Owen Kramer ontvang het vir haar pogings om afrit 6 in ons vieslike F Word -benoemingspraktyke vas te lê."

'Ons besef dat Bucks haar waarskynlik meer betaal het as wat Exit 6 verlede jaar gemaak het,' het Britton bygevoeg. "Ons wil net 'n onderneming soos Starbucks help. Ons klein sake -eienaars moet bymekaar bly."

Met afslag op die publisiteit van die briewe, verkoop Exit 6 nou 'n "F Word" bier.

Hier is die Starbucks -brief:

Hier is Exit 6 se reaksie op Starbucks se ophou-en-stop-eise:

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Isidore Elias, 'n dramaturg en liedjieskrywer van New York, sien uit daarna om sy 96-jarige ma, Sally, 'n oorlewende van die Holocaust, in Florida te sien, vir die eerste keer in meer as 'n jaar. Hulle het albei die pandemie veilig deurstaan, maar sonder sy periodieke besoeke het Elias geweet dat hy sou moes ingaan in mediese, finansiële en huishoudelike probleme wat tydens kwarantyn opgehou is. Dus, voor sy onlangse besoek, het Elias sy huiswerk gedoen. Hy het die reëls uitgevoer wat hy moes volg om sy ma op doktersafsprake te vergesel en 'n betroubare motorwerktuigkundige gevind. Hy was van plan om te sorg vir vertraagde instandhouding van haar woonstel. 'Kosmetiese verbeterings soos vars verf kan haar beter laat voel,' het hy gesê. Sluit aan by The Morning -nuusbrief van die New York Times. Hy was gereed om sorgsaam en produktief te wees. Nog belangriker: vooruit beplan, laat hom die ware hart van sy besoek geniet: saam met sy ma sy gunsteling kinderresepte kook en saam na dansvideo's uit die veertigerjare kyk. Na-inenting reünies met ouer ouers kom met drukkies, soentjies en soms 'n lys wat al te lank agterstallig is. Of dit nou klein regstellings in die huis is of grootes reël, rekeninge regmaak, swaar meubels skuif of rekenaarwagwoorde terugstel, kinders word gereeld gekonfronteer met take wat almal ongedaan gemaak het terwyl almal in kwarantyn was. Dit kan egter 'n werklike gevaar wees om die probleemoplossende deel van die reis die vreugde te laat oorweldig, en om te entoesiasties te wees om dinge te doen, kan spanning veroorsaak as ouers huiwerig is of nie die probleem op dieselfde manier sien nie. Hier is 'n paar wenke om die regte balans te vind. Vra voordat u aankom. Moedig u ouers 'n paar weke voor u besoek aan om 'n lys te maak van alles wat aandag benodig en dinge daarby te voeg soos dit by hulle opkom. Laat hulle die lys vroegtydig met u deel, sodat u die nodige gereedskap of voorrade kan saambring. As die lys enigiets bevat wat 'n professionele persoon vereis, of dit nou vir huisonderhoud, regswerk of afspraak met dokters is, moet u dit voor u aankoms skeduleer om saam te val met u besoek. Met die vooraf voorbereiding kan u u tyd en aandag op die perseel by u ouer deurbring eerder as om besonderhede agterna te jaag. As jy eers daar is, evalueer. Ouers het moontlik die afgelope jaar geestelik of fisies agteruitgegaan en familielede kan moontlik nie hierdie gesondheidsveranderinge telefonies of op Zoom opspoor nie, ”sê Marlyce Hill Ali, mediese direkteur by CenterWell Senior Primary Care in Louisville, Kentucky. Ali het gesê dat volwasse kinders hul ouers se balans, gehoor en sig moet waarneem. Eet hulle behoorlik, maak hulle hul huis net so goed skoon soos voor die pandemie en volg hulle die dokters se opdragte? 'Kyk in hul yskas en in hul pilbottels,' het sy gesê. Een truuk vir medisyne, sê Ali, is om te kyk na die datum waarop die voorskrif ingevul is en dan die aantal pille in die bottel te tel om te bepaal of die korrekte aantal geneem is. Hou u ouers dop terwyl hulle hul dag doen om te sien waar hulle sukkel, het Anita Darden Gardyne, die uitvoerende hoof van Onēva, 'n tegnologieplatform wat gesinne in Kalifornië help om versorgers te vind, aangeraai. Darden Gardyne sorg ook vir haar ma, wat regsblind is. Bejaarde ouers kan moontlik nie so hoog of so laag as voorheen kom nie, dus moet kaste en spens moontlik herkonfigureer word, het sy gesê. Die uitleg van meubels of toestelle wat jare lank goed gewerk het, moet moontlik aangepas word. Pasop vir elektriese toue wat oor die vloer loop of vir ander struikelgevare. As daar nuwe dienste soos grasperkversorging of apteekaflewering nodig is, moet u dit opstel en seker maak dat dit gebeur. Beplan u dae. Beplan u aktiwiteite volgens die roetine van u ouers, sê Eric Troy, direkteur van die Holocaust Survivors Assistance Program by Goodman Jewish Family Services in Davie, Florida. As u ouers soggens meer energie het, gebruik die tyd om take te doen waaraan u moet deelneem. As u in die middag slaap, gebruik dan die tyd om rekeninge te hersien, inkopies te doen, versorgers te koördineer of herstelwerk te doen. Blaai deur moeilike onderwerpe. As verandering nodig is, is dit belangrik om u ouer soveel as moontlik in die middel van die gesprek te hou, het Darden Gardyne gesê deur na hulle te luister en hul insette te kry om oplossings te vind. 'As u begin dikteer, gaan dit nie goed gaan nie,' het sy gesê. 'Dit is beter om te vra:' Wie dink u kan ons hiermee help? ' As u ouers TV kyk terwyl die volume al hoe hoër is, byvoorbeeld, sê sy, kan u hulle vra of hulle sukkel om die deurklokkie, kombuisteller of telefoon te hoor, as 'n manier om te begin praat oor die behoefte aan 'n gehoortoets of gehoorapparate. Kommunikeer met versorgers. Elias se ma woon alleen met behulp van hulpverleners, maar die agentskap wat hulle in diens het, het hard probeer om dieselfde helpers konsekwent te stuur, 'n situasie wat vererger is deur die pandemie, toe mense bang was om vir ander in hul huise te sorg . Om alles vir die betrokkenes makliker te maak, het Elias 'n handleiding vir hulpverleners opgestel wat inligting verskaf oor haar medikasie en gesondheidskwessies, maar ook sy ma se gunsteling maaltye, haar daaglikse roetines en die telefoonnommers van die plaaslike familielede met wie sy kan praat as sy is opgewonde. 'Sy kan paniekerig raak as sy 'n vreemde persoon in haar huis sien', sodat hierdie raakpunte haar angs kan verminder en die werk van die versorgers kan vergemaklik, het Elias gesê. Troy, van die Holocaust -oorlewendes -program, raai volwasse kinders aan om vriende te maak met die mense in hul ouers se lewens, insluitend huisgesondheidshulpe, bure, plaaslike herstelmense of vriende. 'Hulle kan nie net u geliefde waarneem as u weg is nie, hulle kan ook veranderinge wat u geliefde nie mag deel nie, rapporteer, of hulle namens u help met klein sake. Moedig oefening aan. Sonder om geleenthede by te woon en vriende te besoek, het ouers moontlik die gewoonte gehad om meer te dut of meer TV te kyk, sê Leslie Forde, stigter van Mom's Hierarchy of Needs, 'n onderneming wat selfversorging vir moeders ondersoek en met maatskappye konsulteer. gesinsvriendelike beleid. 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'Ons het hulle gehelp om te optimaliseer', het hul dogter, Suzanne Swift, gesê. Nadat hulle hoofsaaklik tuisgebonde was, was hulle gereed om 'n paar veranderinge aan te bring, maar het 'n bietjie tegniese hulp en spiere nodig gehad om dit te laat gebeur, 'het sy gesê. Praat oor die toekoms. Die opstel van mediese en wetlike voorskrifte, testamente en ander instruksies uit die laat lewe is vir almal 'n skrikwekkende taak. Sonder hierdie dokumente kan die wense van ouer mense oor mediese behandeling of hul boedel egter oor die hoof gesien word. Dit is die beste om hulle te vra "wat wil u hê moet gebeur?" en laat ander dit van daar af neem, het Ivan Watanabe, 'n besturende vennoot by Guardian Life Insurance, gesê. Dit beteken gewoonlik dat u 'n prokureur of boedelbeplanner moet betrek. Duidelikheid rondom hierdie besprekings kan angs verminder, die kwaliteit van gesondheidsorg verbeter en 'n plan opstel wat handel oor die implikasies van erfbelasting. Geniet die tyd saam. Dit is meer as 'n jaar sedert jy jou ouers omhels het! 'Geniet al die plesier wat u kan', sê Darden Gardyne. "Trek die musiek aan waarmee u grootgeword het en geniet die tyd wat u saam het." Hierdie artikel verskyn oorspronklik in The New York Times. © 2021 The New York Times Company

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Britse gesondheidsamptenare het Sondag optimisme uitgespreek dat die koronavirusbeperkings wat in Engeland bly, in Junie opgehef kan word nadat 'n amptelike studie bevind het dat die Pfizer- en AstraZeneca -entstowwe effektiewe beskerming bied teen die variant wat die eerste keer in Indië geïdentifiseer is. Owerhede in Brittanje het die afgelope weke kommer uitgespreek dat toenemende gevalle van die Indiese variant die tot dusver suksesvolle plan van die VK om sy ekonomie te heropen, in gevaar kan stel. Meer as 2 880 gevalle van die Indiese variant is in Engeland aangeteken, toon syfers.

Groot lekkergoed is kwaad

Met die eerste oogopslag lyk die pakket Skittles presies soos die een wat in die lekkergoedgang van 'n supermark verkoop word: dit bevat blokletters ingevul met wit, 'n vloeiende reënboog en 'n rooi lekkergoed wat die kolletjie bo die letter "i" vervang. 'N Nader beskouing toon 'n paar klein verskille: 'n agtergrondpatroon van klein, gestileerde dagga laat 'n waarskuwingsetiket en syfers wat die hoeveelheid THC, die bedwelmende stof in cannabis, in elke snoepie onthul. Die beelde is ingesluit in 'n regsgeding wat die Wm. Wrigley Jr. Co., wat in besit is van die candy candy Mars Inc., het in Mei 'n klag teen vyf maatskappye ingedien vir die verkoop van eetgoed wat met cannabis toegedien is, wat lyk soos ons ou vriende Skittles, Starburst en Life Savers. Alhoewel die saak op intellektuele eiendomsreg fokus, beweer die eisers ook dat die produkte wat kopieer, mense, veral kinders, verkeerdelik dwelms kan inneem. Teken in vir The Morning -nuusbrief van die New York Times 'n Woordvoerder van Mars Inc. het in 'n e -pos geskryf dat die onderneming 'diep ontsteld' is oor die produkte. Amerika is op 'n interessante kruispad: een waar Big Candy, wat in die welstandstydperk as 'n primêre bron van geraffineerde suiker belaster is, 'n onwaarskynlike balju geword het in die Wilde Weste van dagga-ontspanning wat deur grootmense onder druk gebring is. In onlangse jare het die Hershey Co (teen TinctureBelle) regsgedinge soortgelyk aan dié van Wrigley aanhangig gemaak vir produkte wat lyk soos Reese's Peanut Butter Cups, Heath bars, Almond Joy bars en York pepermunt patties), Mondelez International (teen 'n onderneming wat smous Stoney Patch Kids) en Ferrara Candy Co. (teen 'n winkel wat Medicated Nerds Rope verkoop). Hierdie regsgedinge is afgehandel, met die kleiner ondernemings wat ingestem het om die produksie en verkope van die oortredende produkte te staak. Baie amptenare in die openbare gesondheid is ongemaklik dat daar sonder behoorlike regulering toevallige inname onder kinders sal toeneem namate die beskikbaarheid van eetgoed toeneem. Sommige gifbeheersentrums het hierdie tendens reeds in hul data waargeneem. Daar was byvoorbeeld 122 gevalle van blootstelling aan THC vir kinders jonger as 5 in die staat Washington in die eerste nege maande van 2020, vergeleke met 85 vir dieselfde tydperk in 2019. Die mees algemene newe -effekte wat gerapporteer is, is braking, lusteloosheid en pyn op die bors. Terwyl baie eetbare ondernemings wat werk in state waar mediese of ontspanningsdodelike wette wettig is, streef daarna om aan hul plaaslike regulasies te voldoen, floreer die onwettige mark steeds. "As sulke ondernemings opskrifte skep om te doen wat ons doelbewus by Wana vermy het, voel ek woede en frustrasie," sê Joe Hodas, hoofbemarkingsbeampte by Wana Brands, 'n Colorado-onderneming wat produkte wat deur cannabis toegedien word, verkoop. In 'n onlangse oorsig van die webwerwe wat aan verweerders in die Wrigley-pak behoort, is daar aanbiedings wat deur cannabis toegedien is, soos Stoner Patch Dummies, die Worlds Dankest Gushers, Gasheads Xtremes Sourfuls, Trips Ahoy, Buttafingazzz en Caribo Happy Cola. "Die situasie het al hoe erger geword," sê Christopher Gindlesperger, 'n woordvoerder van die National Confectioners Association, 'n handelsorganisasie in Washington, DC, met 350 lede, waaronder Mars Inc., Hershey's, Ferrara en Mondelez. 'Die cannabisondernemings kan nie en mag nie toegelaat word om bestaande handelsmerke na willekeur te beskadig nie. Dit skep verbruikersverwarring. ” Discrete Little Treats 'n Meerderheid van die state laat nou die gebruik van mediese dagga toe (Alabama het pas by die lys aangesluit), en 18 van hulle, insluitend New York, het ook ontspanningsdagga toegelaat. Alhoewel die verkope in New York nie na verwagting vroeg in 2022 sal begin nie, haas ondernemings om vaste eiendom te gryp en voor te berei vir die opening van die mark. Sommige verkoop reeds Delta-8-THC, afgelei van hennep, in snoepvorm. Die verspreiding van wettiging het meer spelers en verbruikers na die eetbare mark gebring. 'Eetgoed is maklik. Hulle is draagbaar. U hoef nie ruimte te vind om op te staan ​​en te rook nie, 'sê Sean Arnold, stigter van Terradigm Consulting, wat cannabisondernemings adviseer oor lisensiëring, infrastruktuur en produkontwikkeling. Eetgoed het 'n lang pad gekom sedert die dae van pot brownies, toe 'n halwe gebak tot ure se verswakte funksie tot niks kon lei nie. 'Tien jaar gelede was dit die geluk van die trekking as u 'n brownie gekoop het,' sê Henry Wykowski, 'n prokureur wat hom al 17 jaar op cannabiswetgewing toespits. 'U het nie geweet waar u sou beland nie.' Vandag moet die vervaardigers wat gelisensieer is deur die state hul produkte op sterkte toets en verpakkings met die hoeveelheid THC in elke dosis en in die hele verpakking etiketteer. Sommige eetbare ondernemings vervaardig produkte met klein hoeveelhede THC, sodat onervare met dosisse kan eksperimenteer. Die toeganklikheid van eetbare produkte en die diskresie wat hulle het, maak dit volgens Surfside, 'n cannabis-data-analise-onderneming in New York, die kategorie wat die vinnigste groei. Volgens Surfside het eetgoed die groei van die res van die cannabismark die afgelope drie maande met 29% verbygesteek in vergelyking met dieselfde tydperk in 2020. Wykowski het gesê dat oortredings wat die kennisgewing van groot korporasies soos Mars of Hershey's in die die verlede is vandag op hul radar "omdat cannabis nou 'n groot onderneming is." Hy gee 'n kursus oor cannabiswetgewing aan die Hastings College of the Law van die Universiteit van Kalifornië, en een van die sessies handel oor wette rondom die gelykenis van ander produkte. "Vyf of tien jaar gelede, toe cannabis begin toeneem, was dit 'n grap om iets soos Cap'n Punch te hê, 'n graan wat ingegooi word," het Wykowski gesê. 'Maar die bedryf het volwasse geword, en die mense wat weet wat hulle doen, doen nie meer so 'n optrede nie.' Nietemin werk hy gereeld saam met eetbare ondernemings wat ophou-en-stop-briewe van lekkergoedkorporasies ontvang. Die meeste van hierdie sake bereik nie die howe nie. "Negentig persent van die tyd sal mense na die brief kyk en stop," het Wykowski gesê. Die meeste wettige cannabisondernemings streef daarna om die regulasies noukeurig na te kom. Lightshade, wat nege apteke in die Denver-omgewing bedryf, het 'n nakomings- en ouditspan van agt persone onder leiding van Charisse Harris. Harris het gesê dat daar vier kontrolepunte is waarop 'n produk beoordeel word, en dat haar ouditeure elke week ewekansige ondersoeke in die winkels doen. Sommige rooi vlae bevat produkte wat 'n herhaling van die woord 'lekkergoed' bevat (byvoorbeeld 'kandy' of 'snoep'), en produkte wat nie in 'n verpakking kom wat aan die staatsvereistes rakende kinderveiligheid voldoen nie, het Harris gesê. 'Ek sê baie nee,' het sy bygevoeg. Die nakoming word ingewikkelder vir ondernemings in verskillende lande, aangesien daar geen federale regulasies rondom cannabis is nie. "In Florida is ons verpakking swart-en-wit, en daar is geen beelde nie," het Hodas gesê oor Wana, wat in 11 state en in Kanada bedrywig is. Die gummies is 'n effense spierwit kleur. In Colorado, aan die ander kant, het die Wana -houer 'n prentjie van pienk waatlemoenskywe en die gummies is 'n ryk koraalkleur. Nancy Mertzel, 'n prokureur wat spesialiseer in intellektuele eiendomsreg, het drie hoofaspekte van 'n lekkergoed wat beskerm kan word deur handelsmerke en kopieregwette. Neem Hershey's Kisses. 'U het die naam Kisses, 'n handelsmerk, die vorm van die lekkergoed self, wat beide 'n handelsmerk en handelsmerk is, en die verpakking, wat deur kopiereg beskerm word,' het Mertzel gesê. Mertzel het gesê dat ander moontlike beskerming van intellektuele eiendom patente insluit-Mars het byvoorbeeld patente gesoek vir sy sjokolade, wat meer bestand is teen smelt as ander formulerings-en handelsgeheime wette. Die bekendste voorbeeld van 'n handelsgeheim is die Coca-Cola-formule, 'n ander is Hellmann se mayonnaise. Volgens Mertzel is die saak wat Wrigley teen die cannabis -kopieë aanhangig gemaak het, eenvoudig. 'Ek verstaan ​​beslis die kommer van Wrigley oor die gebruik van sy intellektuele eiendom deur 'n derde party, en die kommer word vererger as dit gaan oor 'n produk wat kinders regtig nie behoort te kry nie,' het Mertzel gesê. Sy vergelyk die kommer oor die openbare gesondheid met dié wat wyd bespreek is toe die tabakbedryf in die sestigerjare tekenprente gebruik om kinders te teiken. Selfs die Flintstones was besig, Fred en Barney het Winston -sigarette op 'n berugte kommersiële plek bevorder. Kindervrye cannabis Andrew Brisbo, die uitvoerende direkteur van die Marijuana Regulatory Agency in Michigan, het gesê dat die voorkoming van toegang tot jongmense tot cannabis een van die belangrikste funksies is van die program waaroor hy toesig hou. En eetgoed is die belangrikste ding. 'As ons kyk na toevallige verbruik, is eetgoed 'n primêre probleem,' het Brisbo gesê. '' N Jong persoon rook nie per ongeluk 'n dagga -sigaret nie. ' Gillian Schauer, a public health and policy consultant who has worked with a number of states on cannabis policy issues, said there are two potential concerns with edibles from a public health policy perspective: overconsumption and accidental consumption. Because edibles can take a while to kick in, people sometimes rush to eat more without waiting for the first effects. Some inexperienced users do not know what amount of THC they should consume and are not educated on the potential effects of cannabis. A low-dose amount is considered 1 to 2 milligrams of THC, but effects vary based on many factors, like body weight and how much food the consumer ate that day. Accidental consumption can affect anyone, but, Schauer said, “it has primarily impacted children because they can confuse cannabis edible products with other edible products, because most edibles look like candy or cookies or cake.” She pointed to reports compiled by poison control centers in Colorado and Washington, the two earliest states to legalize recreational cannabis use, in 2012. Between 2014 and 2018, annual calls to the Washington Poison Center about children under 5 being unintentionally exposed to cannabis nearly tripled, rising from 34 to 94. In 2017, Washington state began requiring that all edibles have a logo stating “Not for Kids” (not that this will mean much to a 2-year-old). In Colorado, edibles are the leading method by which children under 5 accidentally consume cannabis. In 2019, in Colorado, 108 people under the age of 19 were accidentally exposed to cannabis. In 2011, the year before the state legalized recreational use, that number was 16. Like Washington, Colorado now requires packaging of edibles to include a warning symbol. The state also bans the use of the word “candy” on any marijuana packaging, and the sale of edibles that look like people, animals or fruit. Schauer said other ways to reduce the risks of accidental ingestion include mandating childproof packaging, requiring that each edible item in a package is individually wrapped, limiting the potency of each individual edible, and educating consumers who live with children on how to store their cannabis products. Making packages that will not catch the eye of a child is important, she said. In Canada, for example, where cannabis is legal, federal law requires packaging to have a uniform color and a smooth texture, and not to have cutout windows, scents, sounds or inserts (among other requirements). Despite the stringency of Canada’s laws, as recently as mid-May, a child was hospitalized in the province of New Brunswick after eating Stoneo cookies that were made to look like Oreos, according to the Canadian Broadcasting Corp. In America, state laws are far less strict for the most part, they prohibit the inclusion of cartoon characters and make general statements about how the packaging should not appeal to a child. “The risks can be much more limited than we’ve seen them be so far,” Schauer said. Hodas has three children, aged 12, 17 and 19. He has been in the cannabis industry for more than seven years. When he has products at home, he keeps them secure in bags made by StashLogix. It may not slow down a motivated 15-year-old, but it will stop a toddler, he said. “If you have it locked up, and you keep in a place where they can’t reach it or see it, that’s the best way to prevent ingestion,” Hodas said. To parents of a certain age, the situation may bring to mind the 1983 public service announcement “We’re Not Candy,” in which a barbershop quartet of singing pills on television advises children “to have a healthy fear of us.” That the products now under scrutiny are a form of candy, just enhanced — and that no one is watching the same screen anymore — makes it difficult to imagine a marijuana meme so memorable. This article originally appeared in The New York Times. © 2021 The New York Times Company

2 dead, 12 injured in shooting at New Jersey house party

FAIRFIELD TOWNSHIP, N.J. (AP) — At least two people were killed and 12 others were wounded in a shooting at a large South Jersey house party, state police said. New Jersey State Police said a 30-year-old man and 25-year-old-woman were fatally shot. There were 12 other people who were injured and transported to local hospitals. No arrests have been made. Officials said police responded to the house in Fairfield Township, about an hour outside of Philadelphia, late Saturday night. A resident who runs a local anti-violence organization said he was called out to assist families at the 90s-themed party. John Fuqua, of Life Worth Living, said guests who attended the party were of all ages. Photos show overturned pop-up party tents, tables and chairs, and debris throughout the home's yard. A long driveway was still filled with cars late Sunday morning. Fairfield Township Mayor Benjamin Byrd Sr., who was at the scene Sunday, said that New Jersey Gov. Phil Murphy offered his support and help. “Nobody knows when someone's going to come out of the woods with a gun,” Byrd said. He did not have any details about the shooting. Murphy called the shooting “horrific.” “This despicable and cowardly act of gun violence only steels our commitment to ensuring New Jersey leads the nation in passing and enforcing strong and commonsense gun safety laws,” Murphy said in a statement. “No community should ever experience what occurred last night in Fairfield.” WPVI-TV reported that the reverend of a nearby church heard the gunfire. "I just started hearing at first what I thought was fireworks, it was really gunshots, and I heard nine in rapid succession,” said the Rev. Michael Keene of the Trinity AME Church. Messages seeking additional information have been left with multiple organizations. Geoff Mulvihill, The Associated Press

UPDATE 1-Germany demands Belarus explain diversion of Ryanair flight

Germany on Sunday demanded that Belarus immediately explain why it ordered a Lithuania-bound Ryanair flight carrying a key opposition blogger to land in the Belarusian capital Minsk on Sunday and then detained him on arrival. "We need an immediate explanation by the Government of #Belarus on the diversion of a Ryanair flight within the EU to Minsk and the alleged detention of a journalist," Foreign Ministry State Secretary Miguel Berger tweeted.


SLUIT NOU AAN Daily News

(CNN) — You’ve probably heard this one before: Little guy gets too close to a trademark held by a big company. Big company threatens legal action. Little guy backs off.

But have you heard the one where the small business owner responds to a cease and desist order from Starbucks with a satirical letter and a check for $6?

At issue: A craft beer called “Frappicino.”

But we’re getting ahead of ourselves. Let’s start at the beginning.

Jeff Briton owns the Exit 6 Pub and Brewery in Cottleville, Missouri. He has for two and a half years. The place isn’t a fancy gastro pub, in fact, it doesn’t even have a kitchen.

It does one thing and does it well: serve craft beer seven days a week, starting at 4 p.m.

A beer is born

Last January, Briton mixed two of his creations together: A vanilla crème and a chocolate coffee ale.

The result, according to a customer, tasted a whole lot like a certain blended coffee ice beverage served at the more than 5,500 Starbucks locations worldwide.

The customer wrote about the creation on a beer website, Un Tapped, and called it a “Frappicino” — one letter off from the Starbucks trademarked name.

  • Exit 6 Pub and Brewery | Facebook
  • Exit 6 Pub and Brewery | Facebook

Cease and desist

Last week, Briton received a letter from Starbucks’ lawyers, asking him to stop using the name.

“The FRAPPICINO mark only differs from Starbucks Coffee Co.’s FRAPPUCCINO mark by one letter,” the letter said, “and is phonetically identical.”

The bar’s use of the name would cause “confusion” among buyers, it added.

The message was clear: you violated our trademark. Stop.

But in the black and white legalese, Briton saw an opportunity.

“This huge law firm sends me this letter,” Briton told CNN on Monday night. “How many hours did that lawyer have to spend in sending that out?”

Briton says he reckons that Starbucks spent more in law firm billable hours than he made in the entire month of December.

In other words, Briton felt he had to respond.

  • Exit 6 Pub and Brewery | Facebook
  • Exit 6 Pub and Brewery | Facebook

‘We’re poor spelers’

Addressing his response to the lawyer and “Mr. Bucks,” he referred to the offending beverage and trademark as “The F Word” so as to fend off further litigation risk.

“It has recently come to the Exit 6 Pub and Brewerys attention that there were 3 check ins to the beer with a very similar name to the “F Word”. Unfortunately it was only similar to the F Word because we meant to call it the same thing. Lucky for us, we’re poor spelers.”

“We just feel awful about calling a beer the F Word,” the letter went on. “We are bad people. We feel shame.”

And while Briton wrote that he would stop calling the beer “The F Word,” he also wanted to reassure Mr. Bucks that he and his customers meant no harm.

“I guess that with there being a Starbucks on every corner of every block in every city that some people may think they could get a Starbucks at a local bar,” he wrote. “So that was our mistake.”

Photo Credit: Exit 6 Pub and Brewery | Facebook

Check in the mail

Briton said he wanted to make amends.

So, in an effort to “remain in good standings,” he included a check for the “full amount of profit gained” from sales of the offending brew.

Total number of beers sold: three. The check to Starbucks: $6.

People love stories about little guys standing up to corporations with big pockets. And soon, Briton’s story was splashed all over mainstream media.

“Even someone very inebriated should not find coffee and beer to be confusingly similar,” wrote Mike Sandburg on the bar’s Facebook page.

Added Mindy Schildroth: “I think you should name your next beer Six Bucks!”

And Martin Lawler said he’d fly from Oakhurst, California, just to order the beer. “And I don’t like stouts!!”

Request was ‘respectful’

Laurel Harper, a manager for Starbucks communication, told CNN the request her company sent to Briton was “respectful.”

“Just like many businesses, trademark law requires all companies, including Starbucks, to consistently protect its brand,” she said via e-mail. “We always prefer to resolve trademark disputes informally and amicably whenever possible, and we appreciate Exit 6 Pub and Brewery respecting our request to avoid confusion among customers.”

Harper told CNN she hadn’t heard about Briton’s check. She said Starbucks wouldn’t be cashing it.

The experience prompted Briton to stop producing another beer, he said tongue planted firmly in cheek:


BIMBO Nominees for January 2014

The New Year is starting off with BIMBOs from: President Obama, Amanda Knox, Toronto Mayor Rob Ford (our 2013 Bimbo of the Year winner), the New York Times editorial editor, MSNBC anchor Kristen Welker, a mayoral candidate for Oklahoma City, U.S. Rep. Chris Van Hollen, a leader for Trail Life (an organization seeking to replace the Boy Scouts) and the prime minister of France. Examples in the Wrong Thing to Say category come from a Washington Post blogger, actor Shia LaBeouf and MSNBC host Melissa Harris-Perry. We have good examples from Liberty Bottleworks in Washington state, David Goldman at Money.cnn.com and Wired and the owner of a pub in Missouri who uses humor to make &ldquoMr. Bucks&rdquo look really stupid.

&ldquoI never denied that I used marijuana,&rdquo said former President Bill Clinton seeming to contradict his now-famous comment during his 1992 presidential election where he said, &ldquoWhen I was in England, I experimented with marijuana a time or two, and didn&rsquot like it. I didn&rsquot inhale and I didn&rsquot try it again.&rdquo (This was uncharacteristically stupid because the news media promptly replayed the original clip as well as reprised the even-more-famous, &ldquoI did not have sexual relations with that woman.&rdquo Presumably, Mr. Clinton thinks that the increasing legalization of marijuana in various states makes it OK to now admit that he smoked weed.)

&ldquoMr. Watts never committed identify theft and did not defraud BP or anyone else,&rdquo said Robert McDuff, an attorney for high-profile plaintiff&rsquos lawyer, Mikal Watts. (BP sued Watts charging that he claimed to represent 40,000 residents of the Gulf Coast, but that 40 percent of the people listed did not match the Social Security number claimed for them or had dummy numbers such as all zeroes. While we&rsquove been highly critical of BP&rsquos handling of the Gulf oil spill and its aftermath, we&rsquore glad it is sticking up for itself against the outrageous behavior of the plaintiff&rsquos bar. We think BP should engage more through the media and town hall meetings instead of leaning so heavily on advertising.)

&ldquoWe&rsquore not repealing it as long as I&rsquom president,&rdquo said President Obama as his administration was swamped by negative reactions to the debacle of healthcare.gov, cancellations of existing plans and reports of deductibles rising steeply. (What makes this problematic is that the president did, in fact, by fiat delay implementation of key parts. He then tried to say that insurance companies could continue to provide previously issued policies, knowing that the companies had already priced risk and requirements. Some members of the mainstream media repeated the administration&rsquos claim using the words that these plans were &ldquosubstandard.&rdquo The quote became the headline in print and electronic media round the world.)

&ldquoI did not kill, rape, steal, mastermind, instigate. I did not kill Meredith and I did not participate in her murder,&rdquo said Amanda Knox via email to an Italian court, adding, &ldquoI am not a psychopath.&rdquo (Knox, who spent four years in an Italian jail, wrote this while a judge re-examined the evidence. She also pointed out that the prosecution found none of her DNA at the scene of the crime, which made it unlikely or impossible for her to have committed the crime. However, all the denials became the main message and the headline.

&ldquoI never called Mr. Dale a pedophile,&rdquo said Toronto Mayor Rob Ford, who is unable to stay out of the headlines. (Dale is a reporter for the Toronto Star. Ford made the veiled accusation during an interview with Conrad Black, saying &ldquoHe&rsquos taking photos of little kids. I don&rsquot want to say that word, but you start thinking, &lsquowhat&rsquos this guy all about?&rsquo&rdquo Dale filed a libel suit against Ford who initially said he stood by every word of the original interview. Mayor Ford has become almost daily fodder for the media. Unfortunately, his comments overshadow what should be Toronto&rsquos real image of a sophisticated, diverse and vibrant city.)

&ldquoWe have not chosen Mrs. Clinton,&rdquo wrote New York Times editor Andrew Rosenthal about Republican reaction to a long article which claimed that terrorist groups inspired by Al Qaeda were not involved in the attack on the Benghazi embassy and that the now-infamous video trailer was really responsible. Republicans on the Sunday talk shows charged that the Times was trying to promote Hillary Clinton&rsquos 2016 presidential campaign. (Rosenthal insisted he didn&rsquot know the article was under production until he read it himself in the paper. The Times went to significant lengths to prove that some central Al Qaeda headquarters were not involved in the attack. We suspect that the average American no longer distinguishes between terrorist loyalties, and we also found it peculiar that Mrs. Clinton was not mentioned at all in the lengthy article. Her role as secretary of state was airbrushed out of the attack and its aftermath.)

The New York Times Taking Note Blog, &ldquoRepublicans React to Benghazi News,&rdquo Dec. 30, 2013

&ldquoNot everyone on MSNBC does that 24 hours a day,&rdquo anchor Kristen Welker said in response to Glenn Greenwald&rsquos charge that on MSNBC, &ldquo24 hours a day the agenda of President Obama and the Democratic Party are promoted, defended, glorified (and) the agenda of the Republican Party is undermined.&rdquo (The exchange took place as Welker charged that the Guardian reporter had crossed a line by publicly defending former NSA leaker Edward Snowden. We agree completely with Greenwald who said, &ldquoEvery journalist has an agenda.&rdquo Although our eyebrows went up when he continued that they are still journalists. We thought journalists, as opposed to commentators, were supposed to focus on facts and news. Passé?)

&ldquoI have not used any illicit drugs or alcohol in more than nine years with many years of urine and hair screens to prove it,&rdquo said Oklahoma City mayoral candidate Ed Shadid after The Oklahoman obtained the records of his very nasty divorce in 2007. (Unfortunately for Shadid&rsquos campaign, the records contradicted a number of his claims about drug use, watching pornography in front of his daughters and using physical force against his former wife. We believe Shadid&rsquos contention that allegations made by his ex-wife are not completely true, but the lesson here is that if you&rsquore going to run for office, nothing is going to be secret. If you are perceived as not being truthful about what went on, the presumption will swing from innocence to guilt. By only telling part of the story before the records were released, Shadid guaranteed additional bad publicity.)

&ldquoThe reality is it hasn&rsquot messed up 80 percent of the market,&rdquo was the most positive thing that Rep. Chris Van Hollen, D-Md., could say about Obamacare&rsquos disruption of the insurance market. (Adding that his home state of Maryland was &ldquoa mess,&rdquo Van Hollen debated Rep. Mike Rogers, R-Mich., about the problems surrounding the rollout of healthcare.gov and how Obamacare was affecting the overall insurance market. Host David Gregory critically pointed out that President Obama was turning this into a political battle and accused Republicans of not working to help people and offering no ideas of their own.)

&ldquoThis is not a hater deal,&rdquo said Scott Scarborough a leader for Trail Life, a group breaking away from the Boy Scouts of America because of the organization&rsquos decision to allow gay scouts. Trail Life will not accept openly gay youth. (All we can say is that this issue is far from settled. Those scouts are going to grow up and want to become Troop Leaders. Scarborough should stay away from negatives.)

&ldquoFrance isn&rsquot acting like the cop of Africa,&rdquo said France&rsquos prime minister, Jean-Marc Ayrault. (The prime minister was reacting to growing criticism within France regarding the country&rsquos involvement in the growing conflict in the Central African Republic which claimed the lives of two French paratroopers. The comment appeared in an article detailing how French forces were patrolling key areas like airports, searching houses and frisking people at checkpoints.)

WRONG THING TO SAY, DO OR TWEET

&ldquoDeath spiral&rdquo was the accusation denied in a Washington Post blog post that defended Obamacare and was based on a report by the Kaiser Family Foundation that found that even if young people do not sign up on the exchanges, prices would rise &ldquoonly one percent,&rdquo or that &ldquopremiums would fall 2.5 percent short of covering subscribers. (The excerpted report is stupefying in its economic ignorance. One of the authors, Larry Levitt, notes that insurance companies have profit margins of three to four percent, putting the industry far below many other industries. Further, the increases in premiums come as a stark rebuttal to the claim that families would save $2,500 a year. Levitt is quoted saying, &ldquoWhen you&rsquore talking about profit margins around there, they might not lose money but they might not make that much either.&rdquo Now that&rsquos an inducement to get into the business!)

&ldquoGoing to Africa. Hope I don&rsquot get AIDS. Just kidding. I&rsquom white!&rdquo tweeted Justine Sacco, senior director of corporate communications for Barry Diller&rsquos company, IAC. (What was she thinking? And she was in communications? I see she made crisis expert Jonathon Bernstein&rsquos top ten contenders for his new Weiner Awards as the most damaging tweets of the year. IAC did issue a statement saying that Sacco was &ldquoan individual who we have otherwise known to be a decent person at core.&rdquo One more reminder to pause and think before posting. We were pleased that Ms. Sacco apologized and said she was ashamed. Shame, a very useful societal tool, seems to have disappeared from today&rsquos culture.)

Actor and writer Shia LaBeouf is in big trouble. He lifted dialogue from screenwriter/artist Daniel Clowes for a short film and has plagiarized language from several poets for comic books he has written. Worse, when caught, LaBeouf tweeted &ldquoI have let my family down, and I regret those transgressions with all of my heart,&rdquo which BuzzFeed pointed out was plagiarized from Tiger Woods&rsquo 2009 apology. Then he tweeted an apology for that with &ldquoI was wrong, terribly wrong. I owe it to future generations to explain why,&rdquo which was tracked down as authored by former Secretary of Defense Robert McNamara&rsquos memoir about the Vietnam War. (This is very disturbing, not only for the plagiarism but for apparently not having any advisers to whom he can turn.)

An uproar ensued when MSNBC host Melissa Harris-Perry and guest Pia Glenn made fun of Mitt Romney&rsquos family Christmas card, where he holds one of his grandchildren, an African-American baby adopted by a Romney child. (We think this was unwise and snarky but not worth the outrage with which conservatives reacted. We notice that the Romney family didn&rsquot overreact and accepted Harris-Perry&rsquos apology. The main issue here, for us, was the lopsided reaction from the mainstream media. If a conservative had made the comment, the media would have been apoplectic. We didn&rsquot see the story mentioned anywhere.)

When a customer blasted Liberty Bottleworks, a Washington State company that makes metal water bottles, on the company&rsquos Facebook page, Ryan Clark, the co-owner responded with a must read explanation. The customer&rsquos complaint was that Liberty had a problem with her payment and didn&rsquot respond in a timely fashion. Clark wrote back noting that she had hung up on them, and that his employees were with their families over the weekend. For good measure, he added they wouldn&rsquot do business with someone who threatened them and he suggested local stores which could serve her. (Interestingly, the exchange has been deleted but you can see it on Reddit and Adweek, another example of how electronic information lives forever.)

Lauren Penn queried Dr Pepper Snapple Group via Facebook about where she could get IBC cream soda in bulk for her upcoming wedding. A company manager wrote back, helped her find a local store and sent T-shirts for all her wedding guests. The delighted bride to be and her mother responded with additional posts of praise on the Dr Pepper Snapple Facebook wall (This is how you build true brand ambassadors.)

Dr Pepper Snapple Group Facebook page, Dec. 16, 2013

Kudos to David Goldman at Money.cnn.com and Wired on their pieces commenting on complaints that Uber, the cab app, was &ldquoprice gouging.&rdquo Goldman produced a cogent, must read piece about supply and demand and how allowing market forces to operate can result in more service, more options and overall lower prices. At a time when certain groups are screaming about income inequality and demanding government regulate everything, the coverage of the &ldquosurge pricing&rdquo business model deserves a nod and further circulation.

Starbucks&rsquo attorney sent a cease and desist letter to Exit 6, a tiny Missouri pub that was serving a beer they called &ldquoFrappicino,&rdquo claiming Starbucks customers would be deceived and confused. Exit 6 Pub and Brewery owner Jeff Britton wrote back a screamingly funny letter to lawyer Anessa Owen Kramer with a cc to &ldquoMr. Bucks,&rdquo apologizing for using the &ldquof word,&rdquo and enclosed a six dollar check for royalties for the three beer &ldquofrappicinos&rdquo sold and noted that they had actually intended to mimic Mr. Bucks&rsquo &ldquoFrappuccino&rdquo but they &ldquowere poor spelers.&rdquo Britton&rsquos tongue-in-cheek response made national news &ndash and made Starbucks look petty.

AND YOU CAN&rsquoT PREDICT EVERYTHING

As Egypt&rsquos new constitution was announced, a huge banner saying it was for &ldquoAll Egyptians&rdquo hung in the background of the news conference. Alas, one of the featured individuals was a model for a site that sells stretch mark removal creams, another was a stock photo of a Getty model advertising an Irish network for business women, and a third was a photo from a site about how to employ people with Down syndrome. The photos of the only two people who were Egyptian, a farmer and a soldier, were taken by other journalists and used without permission. The incident triggered a raft of tweets and tittering. Arabic readers also pointed out that the word for &ldquoEgyptian&rdquo was misspelled.


Dumb Starbucks Is Shut Down, Revealed as Comedy Central Star's Gag

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The Interweb has been ablaze with talk of Dumb Starbucks, the L.A.-based parody coffee shop specializing in Dumb Frappuccinos, Dumb Norah Jones Duet CDs, and Dumb Venti Dumb Lattes. Two days after everyone caught word of the spoof cafe, Instagrammers posted shots of everything inside and outside the dumb coffee house, including the hour-plus wait for a dumb iced tea. Sadly, with less than a week of operating under its belt, Dumb Starbucks was shut down by the health inspector for operating without a health permit, which is a pretty dumb way to go for a small business teetering on the verge of getting smacked in the face with copyright laws. However, getting shut down finally forced the dumb man behind the dumb curtain out into the open, according to the NY Daily News, and it's no surprise that a comedian is behind it all.

That's right, Dumb Starbucks is all the work of Nathan for You's Nathan Fielder. The relatively new show on Comedy Central follows Fielder as he gives local businesses goofy marketing advice, which is usually detrimental to the business. However, if you're looking for tips on how to get hour-long lines outside your establishment, it might not be too bad an idea to go the Dumb Starbucks route -- take the name of a national chain ("Awful Red Lobster," anyone?), claim your business is a parody and an art gallery, your wares are art, and watch the ironic hipster folk come rolling in -- just make sure to get a legit health permit because the health department doesn't buy the art gallery claim.

We'll never know if Fielder's logic would have held up to copyright laws, but, according to USA Today, Starbucks wasn't buying it.

"We are evaluating next steps and while we appreciate the humor, they cannot use our name, which is a protected trademark," according to Starbucks' e-mail.

It's unknown yet what the company's reaction to it all being a stunt for Fielder's show is. However, we all might get the chance to see how it plays out in New York, as Fielder has commented that he has plans to reopen Dumb Starbuck in the budding hipster mecca of Brooklyn, according to the NY Daily News.

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Cease and desist?

About a year ago I had a shop that sold bottle cap earrings. Some of them had copyrighted logos, characters, sports teams, etc. I received a cease and desist (not positive from whom) and shut down my shop as I had my fun and was getting busy with other things at the time.

I now want to reopen my shop, selling completely different items(mostly custom glass etching). I wanted to advertise that I can custom whatever theyɽ like on the glass (for example, I made a pair of champagne glasses for my cousins wedding. They got engaged at disneyland, so I etched hidden Mickey's on the bottom.) What has been your experience with receiving cease and desist notices for copyrighted material? Do you just take the item down? I see so many people still doing it--should I even be concerned?

Stay away from Disney. They will shut you down.

You need to stay away from copyrighted material in general, but I've heard that Disney is particularly brutal when going after offenders.

Golden rule: if you have to ask, don't. That you've gotten notices before indicates that it's probably not a good idea. There certainly are others on Etsy selling items that violate copyright, that doesn't make it okay.

You should sell things and become successful with your own ideas. Not others. Yes it's super easy to just cheat and use trademarked characters and logos, but you're setting yourself up to be shut down. You've already gotten in trouble for it before and you will get in trouble again. Just because other people do it doesn't mean that it's allowed. Those people are also breaking rules. Companies usually do big sweeps where they report stores on Etsy.

You're really dealing with a two different animals here.

A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others.

A copyright protects original literary, dramatic, musical, artistic, and certain other intellectual works.

If I were to make a wallet with the Harley Davidson logo on it, that's trademark infringement - even if I go down to the Harley shop and buy patches from them to sew onto the front.

Personally, I stay away from it as much as possible. I have made things on the DL for friends and close customers, but youɽ never see it on any page with my name on it. But I also live in a weird middle ground as a tattoo artist who regularly copies trademarks, logos, and copyrighted works by request and gets paid for it.


Day: January 2, 2014

One of my favourite university courses was my first full course in statistics. I still remember the first day when our professor indicated that there were two ways that she could teach the course. One was through number crunching and the other was through story telling. She indicated that her approach would be story telling and that there was another section of the same course offering the other approach if anyone wanted to change.

I didn’t change – I’d been through the whole registrar process a previous time and didn’t want to go through THAT again. I decided to stick it out and I’m glad that I did.

Her message and it’s stuck in my mind all these years is that you’ll be more effective in communicating the statistical results of anything if you can present it in a story. It made sense at the time and it makes even more sense as we get bombarded with statistics and numbers on a daily basis.

In education, I’ve sat through so many presentations about research results. So many of the presenters probably took the “other course”. Persuasive discussions are shown via Excel spreadsheet which you’re supposed to get onside with because Excel is “the industry standard”. To help you understand the results, watch the presenter show how she/he highlights rows and columns and cells to make the point! You might even be lucky enough to get your own printed copy with the highlighting already done!

On the other side, I once worked for a superintendent who turned out the most engaging presentations. Every one was a story! While I’m unable to remember a single presentation from the first method, I can still remember some from the second. One, in particular, was on the district’s love with paper, printers, and photocopiers. Grounded in statistics, you would sincerely have to dig to find them, (they were there…) the message was embedded in the story which was filled with imagery – trees, recycling bins, home fridges, … It was so powerful and memorable.

One of the reasons why I’m a fan of the infographic is that they tend to take that approach. Of course, at the heart, you’ll find statistics but the presentation of a good infographic tells a story and takes you along for the ride.

You may have noticed some Twitter messages recently from Vizify. Hopefully, you’ve been notified or tagged in one because statistically you showed up significantly in someone’s timeline. My most recent tagging was from Teresa Marrello.

After receiving a few of these, I decided to check it out myself. If you want to jump to the end of the story, my video is stored here.

It was with a little hesitancy that I proceeded because Vizify wanted me to grant access to my Twitter account. But, I realized that I could revoke the access afterwards so I went forward. It was only a few seconds later and my movie of 40 seconds was created. I watched it to see where my major interactions were from the past year.

A lot of it made sense. I’m an early riser and am most active personally first thing in the morning over breakfast and the morning news reads. The rest of the day is random, scripts, and could be at any time. It would be interesting to see how much was actually done on weekends when my days aren’t exactly scripted!

After the movie, I wondered “Is that it”? My whole year summarized in 40 seconds.

Fortunately, Vizify lets you do what a statistician would call “drill down”.

So, is there more than just my top three topics?

Definitely, but I am happy that I am seen to be promoting the wonderful efforts of Ontario Educators. How about my “Golden Followers”? Top three and that’s it? Poor Brandon – he tries so hard.

The site does allow you to dig a little deeper. I didn’t realize how much “coffee talk with Linda” had transpired!

There’s Brandon! Just missed the cut.

In fact, Vizify does allow for a little editing of their results or you could even add another scene to your story.

Now, that’s what I call a great storytelling approach. Now, certainly, I could access the entirety of my Twitter history if I wanted and then build my own story using my software tools. Vizify does a nice job of taking on some of what most people would call their highlights. If you’re interested in this statistical approach to analysing yourself, do it at their website. If you have a classroom Twitter account, I’ll bet your students would get a kick out of the results.

When you’re done, you should probably consider revoking access to your Twitter account until the next time you want to run the routine. It’s just security common sense. While you’re there, you should probably take a look at all of the applications that you’ve allowed access to your account. If there’s no clear reason why they should, here’s the chance to turn it off.


Kyk die video: Tiny Bars Snarky Reply To Starbucks Cease-And-Desist Letter (November 2021).